Foundation | Finding The Perfect One For You

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I’ve tried a fair few foundations over the years and made many mistakes in the past, from buying totally the wrong shade (I know I wasn’t the only Oompa Loompa in high school though!) to trying foundations simply because they were hyped up even if they were realistically totally wrong for my skin. A blog post with tips on how to find your perfect foundation would have been so useful for me when I was a teenager – so I thought I would put all the things I’ve learned over the years in one blog post in case it helps anyone reading this…and if not at least I have something to refer back to for myself!

Skin Type: What skin type are you working with? Dry, oily, combination, sensitive, blemish-prone, hyperpigmentation…? Foundations will work differently with different skin types and you might want to take certain factors into account. For example: if you have oily skin you might want to look for something that is known for being long-lasting and matte whereas if you have dry skin you might want to try foundations that claim to by hydrating and won’t stick to any dry patches.

Foundation Factors: What do you want from your foundation? A few factors to consider may be: the coverage (light, medium or full), the finish (matte, dewy or somewhere in between!), the formula (powder, mousse or liquid), the SPF (do you specifically want none, to avoid flashback for instance, or a high SPF?) and the price point. I’ve included a chart below that might be useful when trying to compare these factors in different foundations.

Comparison Chart

Foundation Name
Mac Face and Body
Light (buildable)
£29.50 (120ml)

Browse: Have a look around online or in stores to get a feel for what is out there. Depending on your price point you could start by looking in Boots/Superdrug for more purse-friendly options or browse the Space NK website or other high-end brands for pricier foundations. Another good place to look might be favourite’s blog posts/videos so that you can see what other beauty bloggers and vloggers are loving and why.

Research: Based on your browsing and factors you’ve considered, narrow down your search and read/watch reviews of specific foundations. This could be a good time to use the chart aboveearlier to aid comparison based on factors that are important to you. It might also be worth watching tutorials using the foundations you are looking at to see how they apply and how they look on the skin on their own and with other products. A lot of YouTubers have also started doing ‘first impression’ videos for foundations which are a great way to see how foundations live up to expectations and last throughout the day.

Try Before You Buy: Samples are your purse’s best friend! A lot of high end brands will offer to colour match you and give you a sample of the foundation you are interested in before you buy it, which is definitely something worth taking advantage of. This way you can check the colour is correct when you try it in daylight, test the longevity and basically check you are happy with the foundation before spending the money! For low end brands you could try this cheeky tip: take an old sample pot (or any little plastic pot, such as an old eye cream or something) into boots and put a few pumps of the tester foundation into it. If you do this, make sure you label the pot or take a photo so you remember which foundation and shade you are trying, and don’t overdo it, we don’t want Boots to hate us forever!

Findation.com: This site is genius. You enter the information for foundations that you have tried in the past that have been the right shade for you and it tells you the shade you will most likely be in other foundations. I've tested it a few times and it has matched me correctly so far so I would definitely recommend giving it a try!

So that’s my two cents on how to find your perfect foundation. I hope it has helped some of you. Please leave some comments with your own tips and tricks, sharing is caring!

Nicola x

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